my origin story.

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Hey, it’s me, Alyssa (on the left up there). You wanted the full story so I’m scratching the third-person stuff. Yep, we're on a first-person basis now.

To catch you up: I've been writing stories since my early elementary years.


Today, I have the formal education (double-major, Bachelor of Arts in English & Multimedia Journalism from Florida Atlantic University) and the professional experience (a decade) to turn these stories into whatever you need—from SEO blogs to actionable advertising copy to inspiring written art.


Beginning my freelance career in 2012 (while still in college), I have since had the pleasure of working on more than 25 brands ranging from startups to enterprise-level as a self-employed copywriter, content creator, creative consultant, and digital media strategist.


I have also worked as a freelance journalist (Charlotte magazine, Charlotte Home + Garden...) and print magazine editor (Charlotte Weddings & Events, Relevate), and I have in-house and agency experience in digital marketing and fashion PR, respectively.


My varied background and skill set have prompted colleagues and clients alike to refer to me as a "unicorn"—capable of both creative and strategic thinking.

From content strategy to production to promotion, I have done it all—building a cumulative client roster as eclectic as my interests...


  • Media & production companies

  • SaaS & tech companies

  • Retailers & eCommerce stores

  • And more! 

See CLIENT testimonials →

Known for my playful yet polished writing style, I can also be a chameleon, infusing your brand's voice into every word of copy. (Or not—depending on what you need!) 

My favorite types of writing are scripts and screenwriting, lyrical writing and poetry, and features and blog posts about interesting topics.

More about me:

When I'm not hunched behind my laptop, I'm either on or near the water, trying a new sport, gardening, painting, or gracing a karaoke bar with ballads nobody asked to hear.​

I will always be a Floridian at heart, but I currently reside in Lake Norman, North Carolina, where I can escape to the water if inspiration runs dry.

Want to hire me or collaborate? Want to hear about my garden or latest athletic endeavor?

Let's chat!

contact me:

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